Peter Gauld was born in 1925 in Coalville, Leicestershire. He attended Loughborough College before serving with the Manchester Regiment during World War Two. After the War he attended Leicester College of Art to study painting and graphic design. Gauld worked for Unilever as art editor before becoming a freelance graphic designer. He was commissioned by various organisations including Shell Chemicals, Oxford University Press and the British Post Office. He designed several sets of stamps.